When you choose to be a vendor at a trade show, there are many complexities that must be solved to attain higher results with audience engagement and promoting your message.
A show will typically have thousands of people attending and browsing different vendors looking at products, collecting marketing materials, trying demo’s and more.
Being able to maximise your exposure and overall return on investment is vital to making the entire process worthwhile.
This report will share with you 6 specific methods that will build brand identity and create an impact in the minds of attendees, so they remember your products, service or brand long after the show.
Try the following techniques as listed below as they are proven to work and do bring further results for your brand:
1. Have an Interactive Trade Show Presence
A person will remember your brand much better when you offer them interactive games or other forms of content.
Try providing something that gives your visitors a hands on experience to influences positive emotions and feelings.
You can offer such things as games which will stimulate your attendees while giving them a reason to stay at your booth and interact with your sales team.
2. Retractable Banners Bring Results
A trade show is a very busy place and being able to be noticed from a distance can be a challenge.
Retractable banners are great for catching a persons eye and can be utilised to be an excellent marketing tool.
You will want to use a professional graphic designer who will use bright and visually stimulating colours and designs while promoting your brand or main marketing message.
It is suggested you include your company name, website address, social media addresses and even a phone number.
3. Contests are Powerful
You can offer contests at your booth and make it part of your presentation.
Your visitors will be free to leave your booth after signing up for the contest, but what you can do is get them to include their name, email address, phone number, website addresses, social media addresses, business cards or other information.
In return you can use it to contact them later about your brand.
Another technique you can use is to have the winner of the contest announced on your organisations social media page, so visitors will check it frequently and be reminded of your brand and offerings.
4. Offer Demonstrations
Being able to include samples of your products or services is a great method to both educate and remind the attendees of what it is your offer exactly and their advantages.
You can encourage them by clearly presenting the direct benefits of your product or service, and even give them a sample or things like a discount or coupon.
Being able to provide your attendees a direct experience that shows how your product or service is superior and benefits their lives will make your trade show booth so much more memorable.
5. Promotional Items
These are essential marketing vehicles that you absolutely must take advantage of.
Many trade show marketers will use this technique and having a unique method to deliver promotional items is essential.
There are so many promotional items that you can use that will bring your marketing message to your attendees long after the event.
You will want to provide your attendees with promotional items that include your brand.
You can choose from a variety of items including mobile phone chargers, phone covers, flash drives, coffee mugs, t-shirts, hats, stickers, the options are endless.
Be sure that your brand logo and marketing colours are used to reinforce your organisation long after the show.
Be creative and remember that other trade show booths will be doing the same thing so stand out.
6. Be Sure to Use Social Media
Before the show and during the event, you should be harnessing social media and actively posting on your website and social media accounts.
This can drive people to visit your booth as well as get them interested in visiting before the event even begins.
You can also get your visitors to use hash-tags in their posts about your booth and have them get involved with your brands social media.
A trade show is a powerful method to attract new customers, establish brand identity and generate more business and awareness of your brand.
Capitalise on the 6 methods above to make your trade show experience that much more memorable.
Having a powerful and attractive trade show display is essential and giving your visitors a reason to remember you long after the show will bring greater results.
Trade shows are a complex subject because the planning phase is arguably more important that the actual trade show itself.
If your company attends without a plan to maximise visitors to your exhibition and has no idea how to you are going to attract and retain attendees, then you are essentially wasting your time.
Most companies make the common mistake of booking the space, contacting their local exhibition stand contractors to have a booth designed and built and think the rest will take care of itself. Wrong!
Trade shows need careful planning on how you are going to make it work and how it will benefit your business.
So don’t make assumptions that people will attend and remember you.
Make your stand the best it can be, tell people about it well in advance and give them a reason to come and visit you.