Modern Trade Show Exhibition

6 Ways to Make Your Trade Show Memorable

When you choose to be a vendor at a trade show, there are many complexities that must be solved to attain higher results with audience engagement and promoting your message.

A show will typically have thousands of people attending and browsing different vendors looking at products, collecting marketing materials, trying demo’s and more.

Being able to maximise your exposure and overall return on investment is vital to making the entire process worthwhile.

This report will share with you 6 specific methods that will build brand identity and create an impact in the minds of attendees, so they remember your products, service or brand long after the show.

Try the following techniques as listed below as they are proven to work and do bring further results for your brand:

1. Have an Interactive Trade Show Presence

A person will remember your brand much better when you offer them interactive games or other forms of content.

Try providing something that gives your visitors a hands on experience to influences positive emotions and feelings.

You can offer such things as games which will stimulate your attendees while giving them a reason to stay at your booth and interact with your sales team.

Men Photographing Model at a Trade Show

2. Retractable Banners Bring Results

A trade show is a very busy place and being able to be noticed from a distance can be a challenge.

Retractable banners are great for catching a persons eye and can be utilised to be an excellent marketing tool.

You will want to use a professional graphic designer who will use bright and visually stimulating colours and designs while promoting your brand or main marketing message.

It is suggested you include your company name, website address, social media addresses and even a phone number.

3. Contests are Powerful

You can offer contests at your booth and make it part of your presentation.

Your visitors will be free to leave your booth after signing up for the contest, but what you can do is get them to include their name, email address, phone number, website addresses, social media addresses, business cards or other information.

In return you can use it to contact them later about your brand.

Another technique you can use is to have the winner of the contest announced on your organisations social media page, so visitors will check it frequently and be reminded of your brand and offerings.

4. Offer Demonstrations

Being able to include samples of your products or services is a great method to both educate and remind the attendees of what it is your offer exactly and their advantages.

You can encourage them by clearly presenting the direct benefits of your product or service, and even give them a sample or things like a discount or coupon.

Being able to provide your attendees a direct experience that shows how your product or service is superior and benefits their lives will make your trade show booth so much more memorable.

Female Presenter on a Trade Stand

5. Promotional Items

These are essential marketing vehicles that you absolutely must take advantage of.

Many trade show marketers will use this technique and having a unique method to deliver promotional items is essential.

There are so many promotional items that you can use that will bring your marketing message to your attendees long after the event.

You will want to provide your attendees with promotional items that include your brand.

You can choose from a variety of items including mobile phone chargers, phone covers, flash drives, coffee mugs, t-shirts, hats, stickers, the options are endless.

Be sure that your brand logo and marketing colours are used to reinforce your organisation long after the show.

Be creative and remember that other trade show booths will be doing the same thing so stand out.

6. Be Sure to Use Social Media

Before the show and during the event, you should be harnessing social media and actively posting on your website and social media accounts.

This can drive people to visit your booth as well as get them interested in visiting before the event even begins.

You can also get your visitors to use hash-tags in their posts about your booth and have them get involved with your brands social media.

A trade show is a powerful method to attract new customers, establish brand identity and generate more business and awareness of your brand.

Capitalise on the 6 methods above to make your trade show experience that much more memorable.

Having a powerful and attractive trade show display is essential and giving your visitors a reason to remember you long after the show will bring greater results.

Conclusions

Trade shows are a complex subject because the planning phase is arguably more important that the actual trade show itself.

If your company attends without a plan to maximise visitors to your exhibition and has no idea how to you are going to attract and retain attendees, then you are essentially wasting your time.

Most companies make the common mistake of booking the space, contacting their local exhibition stand contractors to have a booth designed and built and think the rest will take care of itself. Wrong!

Trade shows need careful planning on how you are going to make it work and how it will benefit your business.

So don’t make assumptions that people will attend and remember you.

Make your stand the best it can be, tell people about it well in advance and give them a reason to come and visit you.

Beautiful Yacht Docked in Port

What is Seafarers Earnings Deduction?

For those residents of the United Kingdom who are employed as a seafarer on a ship, may be entitled to a very interesting tax legislation that makes them eligible for 100% tax exemption on foreign earnings.

Within this article, we aim to explain the intricacies of this tax deduction and how it applies to the UK and its citizens.

How does the tax exemption work?

After more than 15 years of legal arguing between trade unions and the HRMC, the final laws have been updated as of 2012.

Unfortunately, members of the armed forces are exempt from this earnings deduction. We will explain more below.

Yacht Crew on Deck
Yacht crew have long enjoyed tax relief under HMRC’s SED rules. Image: Blue Water Yachting

The first version of the tax exemption came into effect for plenty of reasons.

They were mainly designed to make it financially beneficial for UK employees in the competitive job market and pressure in the global labor markets.

Since professional yacht crew spend a majority of time outside of the UK, the highly competitive labour market and for defense needs of the UK, legislation was introduced to create the tax break specifically for those who work on ships outside of the UK in foreign waters.

Unfortunately, the rules and laws surrounding the Seafarers Earnings Deduction are hard to translate within the books of the HMRC.

However, it is possible to translate these rules and the main requirement is that you work on a ship.

You Must Work on a Ship

What a ship is according to the legislation has no description but what a ship is not is listed.

Oil and gas drilling rigs are an exception to this tax deduction as the following listed below are counted as not being included in the tax break:

  • Floating and fixed production platforms
  • mobile offshore drilling units
  • flotels.

Benefiting from the zero tax bill is great for all employees that meet the standards listed above for what does not constitute a ship.

Oil Rig at Sunset
Oil Rig at Sunset. Image credit: Pacific Standard

When it comes to how much time you can spend at home in the UK you are limited to no more than 183 days per tax year.

If you spend more then that amount of time you will go through what is known as a Failure which will alter your ability to take advantage of the Seafarers Earnings Deduction.

When it comes to travel days they are counted if you were in the UK at midnight of that particular day.

Another rule that must be fulfilled is that you must embark and disembark from foreign ports.

Entering a port or leaving a port from the UK is invalid.

Also, you have to spend a minimum of 365 consecutive days outside of the United Kingdom to qualify as a seafarer.

As mentioned earlier if you spend above 183 days in the UK or make any other mistakes you will be given a Failure which change your eligibility for receiving the tax deduction.

Take Advantage of this Massive Tax Break!

Many seafarers do not understand all the different elements of this tax law and either doesn’t take advantage of it or use it incorrectly.

Sometimes an individual that is employed as a seafarer will not declare all of their income.

When you do your tax return it is important that everything is declared.

You can declare all of your investments and have your taxes paid back to you except for rental income.

It makes a lot of sense to do your tax return properly as you are guaranteed to benefit under the special tax discount.

It is good to hang on to receipts including airline vouchers, ship discharge papers, hotel receipts, food receipts, and other paperwork to be reimbursed for your expenses.

Recently with the Open Exchange of Information, you should declare all of your offshore income and have it not be subject to taxes.

It is very important, to be honest as the government has ways of finding out tax fraud and it is not worth the risk or consequences.

After all, if you do not declare your income on your taxes there is not very much you can do with your money.

After the 18 years of battling between the HMRC and unions, the Seafarers earnings deduction is a great benefit that every UK resident who is employed as a Seafarer on a ship should take advantage of.

All it takes is a little organisation of your documentation and a discussion with a tax professional.

So when it comes to preparing your tax return, simply contact a specialist accountant who can offer solid yacht crew tax advice and they will tell you if you are eligible for this amazing 100% tax break!

If you work on an oil or gas drilling offshore rig you will not be able to use this specialized tax exemption.

Also those UK citizens who are employed by the military also are exempt from taking advantage of the Seafarers Earnings Deductions.

In the future these laws may change but for now these are the basic outlines and guidelines to tell if you qualify for this tax break.

External Sources

This article was created using reference material from the following websites:

Wild Geese by a Lake

Bird Surveys & Their Importance in a Developing World

Did you know that there are more than 500 species of birds recorded in the UK only?

It’s clear that with current environmental issues, protecting the UK’s wild and breeding birds is a must.

These various breeds consist of resident birds (which breed both in summer and winter), migrants and birds that occur on passage.

From rural to urban areas, birds occur everywhere – and researching, advising and conducting all aspects of bird surveys before developing a project is of utmost importance of their protection.

Why Is Protecting Wild Birds Important?

The Wildlife and Countryside Act of 1981 dictates that all wild birds, their nests and young shall be protected throughout England and Wales.

Killing, injuring or taking any wild bird or damaging its nest or eggs is therefore illegal – and the legislation applies to all bird species, common and rare.

If any nests are found during the process of building or upon its completion, any works with the potential to damaging or destroying this nest, eggs or young birds must stop, until the birds complete breeding.

Birds may nest on machinery or scaffolding and other temporary site structures as well – and any disturbance of a breeding Schedule 1 bird is an offence, regardless of whether this impacts upon the breeding attempt.

If there are birds that nest on machinery or scaffolding and other types of equipment, that equipment cannot be used until the birds finish the nesting process.

Breaking the law leads to fines of up to £5000 per offense.

Great Spotted Woodpecker
Great Spotted Woodpecker. Image credit: Wikipedia

Bird Surveys and Mitigation: Solving This Problem

There are a lot of different bird species that show different preferences in regards to their nesting.

While some species are predominantly scrub or ground-nesting, others favour trees and there are several species such as swallows and swifts which have adapted to nesting in on or buildings and man-made structures.

The usual time for birds to build their nests and lay their eggs is between March and end of August – and the peak months for breeding are May and June.

However, there are exceptions to this rule – but generally, birds may be found breeding on a construction site during these periods.

This is how breeding bird surveys come to action.

They are conducted in suitable habitat with a methodology based on the BTO Breeding Bird Survey (also known as BBS).

This procedure starts with a site visit on a minimum of four occasions, where each visit commences at dawn in order to record the numbers and species of birds present.

Deciding If You Need A Bird Survey

Ideally, you should decide if you need to survey.

For instance, bird surveys should be done for developments that involve natural habitats such as woodland, scrub or moorland areas, agricultural buildings being changed, converted or demolished.

Also, areas that are connected to lines of trees which are connected to woodland or water and trees that are more than 100 years old are included in the most common bird populated areas.

The bird surveys include analysis on all types of birds.

This includes barn owls, breeding birds, wintering birds, red and amber list birds of conservation concern and other birds listed in the schedules and sections of the Wildlife and Countryside and Natural Environment and Rural Communities acts accordingly.

Scales of Justice Statue

Family Lawyers: How to choose one for your litigation case

Affordability is often the first thing that comes to mind for people who are looking for solicitors in Kent and a firm that offer great service and affordability is Worthingtons Solicitors.

However affordability is not what one should look for only.

This is because most likely a solicitor who charges low rates is either inexperienced or not much in demand.

Choosing the Right Lawyer

A seasoned professional who has plenty of experience in cases such as yours might be too costly for you.

However, without such legal assistance chances are that you may not get what you want in terms of child visitation rights, child custody and other arrangements that need to be seen to once the divorce or separation is finalised.

Therefore when it comes to family law solicitors you need to forego a bit on the costs so as to focus on quality of service, as ultimately the finalization of the case is what matters the most.

Ask About Their Fees

There are several solicitors in Kent who bill clients on an hourly basis.

Others charge a flat rate which is calculated on the total number of hours that they think will be involved to finalize the client’s case.

Often however it is difficult to estimate the total number of hours needed to finalize a divorce for instance, as complications may arise and not even the solicitor will be able to envisage how it can play out.

It might be best to discuss this with the solicitor you are considering to hire in advance.

The personal style of the solicitor is another factor you would need to take into account.

Remember that family matters are personal matters, but you need to share these details with the solicitor that you hire.

Therefore it would be best to go for one who can demonstrate some empathy and understanding, rather than one who is only concerned with how much he/she is going to earn from you, and how quickly he/she can finalize your case so as to see to other ones.

Every Case is Individual

Each case is unique and the solicitor needs to be a person who is willing to offer you his/her time to hear you out and see what your doubts and concerns are.

Legal intricacies and jargon may be too complicated for a layman to understand, and it is the solicitor’s responsibility to devote some time to explain how certain rules and laws will apply to the particular case.

Therefore, it is better to find a solicitor who knows how to talk to you in plain English, rather than one who is obsessed with legalese.

Choosing a solicitor in Kent whom you feel you can trust and confide in, is another important consideration in family law matters.

Moreover, if you have young children to think about before settling your divorce case, make sure you have found a solicitor who understands that apart from your financial stability your main concern is to put your kids’ needs first.

If the kids’ wellbeing is your priority make this clear with your solicitor from the start.

Your solicitor should place your preferences first, and work to pursue the case in a way that these can be met as best as possible.

Contractor Using a Torque Wrench

Facilities Maintenance Companies: Services They Offer

Maintaining business premises, retail outlets, department stores, offices, or other commercial establishments in good condition is certainly not easy.

In most cases the area covered by such establishments is really large, and there are going to be various rooms, areas and stores to be cleaned and properly maintained, not to mention restrooms, open spaces and other facilities.

Thus the services of a facilities management company become indispensable in order to maintain such facilities in good condition.

If this is not done, the building will end up dirty and shabby, and so whoever goes there to get a service or to shop will not be inclined to go again.

A negative business reputation can easily be gained and hard to lose simply because of the way the facilities look.

Moreover, the workers who we will be working there will not be happy with their surroundings and this will negatively affect their motivation at work as well as their productivity or efficiency.

Building Maintenance is Necessary

Apart from that, if the building is not maintained regularly, and if necessary maintenance issues are not done when swiftly, this will most probably result in malfunctioning equipment and end up costing more in repairs or replacements later on.

All this highlights the importance of the services offered by facilities management companies.

There are facilities management companies that offer only commercial cleaning services.

These include washing the floors, dusting the furniture, waste removal, cleaning restrooms, vacuuming carpets and other basic cleaning needs that have to be carried out practically on a daily basis.

A Whole Range of Maintenance Services

Some other services that are needed less regularly include window cleaning, jet washing of entrances and walkways, and more extensive carpet cleaning.

Most facilities maintenance London companies offer additional services so as to address the various other needs of commercial properties.

This includes property maintenance services such as heating and gas works, electrical works, air conditioning, plumbing, carpentry and handymen services.

Where there are open areas landscaping services are also provided by some companies.

In fact some facilities management companies will also have specialized personnel who can see to the decorative types of services which are sometimes requested by some clients.

This includes services such as painting, refurbishments, redecorating, and flower displays.

External & Internal Maintenance Is Taken Care Of

External landscaping services will also be available for those who have areas outside to maintain.

Grounds maintenance and decoration is a service that some facilities management companies can offer, and this will surely go a long way in making your building look more welcoming.

The key is to have an aesthetically pleasing environment and that is just what facilities management companies strive to offer to their clients.

Simple cleaning is not what most business owners look for, because such premises will have more traffic which will lead to more dirt, grime and damages.

A facilities management company is thus indispensable in helping you deal with these day to day needs.

It is a more affordable and feasible option for most business owners who want high quality work without having to employ workers on their payroll to handle such jobs.

Using Google Search on iPad

Affordable SEO: Making Internet Marketing Accessible To All

For every kind of business, you can select from a huge range of affordable SEO packages based on your necessities.

Even though the results may vary relying upon the extent of optimization, the productivity you would achieve from your investment would be superior to the expenses obtained.

How to Choose Effective & Affordable SEO Services

When searching for affordable SEO services, go for companies with a lot of knowledge and skills in the field of online reputation management and search engine optimisation.

An experienced company will be able to provide solutions in the fields of marketing and social media optimisation, website development and support, as well as content development.

It’s also a good idea to look for authorised companies that can offer case studies of their past projects.

As they say, the proof is always in the pudding!

Affordable SEO services are not an impossible dream – they are a reality that can provide compelling and professional solutions for your online business needs.

The right kind of SEO company can deliver optimum SEO strategies that are well-suited to what your business needs to make a mark on the online world.

A reliable website optimization firm can promise you the following SEO benefits, if you choose the right company to take on your needs:

1. Enhanced Online Visibility

SEO is one of the most cost effective and time tested methods of enhancing the online visibility of your website on organic search results.

2. Targeted Traffic to Your Website

One of the prime advantages of optimising your site for the search engines is the generation of qualified traffic.

Increased traffic from irrelevant source is useless to any business.

However, targeted niche oriented traffic can help increase sales, as well as online reputation and brand awareness.

3. Massive Edge Over Your Competitors

Amidst the barrage of competition that is rampant in the online marketing sphere, SEO is your secret weapon that can give you an edge over your competitors.

4. Good Value for Money

Amongst all the other marketing techniques, SEO is the most reliable at giving a decent return.

Many firms fall into the trap on leaping towards PPC (Pay Per Click) platforms that rarely offer a good return.

The quality of the clicks received tend to be poor and budgets get exhausted fast.

As soon as you stop paying for your ads, you exposure disappears in an instant.

Organic SEO has far greater longer term benefits.

5. Improved Sales with Better Return on Investment

SEO is a lucrative way for businesses to quadruple its return on investment and the statistic back this up.

6. Reasonable & Affordable Pricing

Compared to most conventional online marketing mediums, SEO is the most cost effective and productive.

Summary

Remember that in today’s aggressive business circumstances, almost every online marketing firm argues to be the best.

Hence, it is essential to make sure that the company you choose is efficient, as well reliable at delivery and following through on promises.

So, consider the above mentioned facts before choosing any affordable service.

House with Clay Roof Tiles

Delray Beach Roofing Contractors: Hiring the Most Reliable Firm

When it comes to remodeling your house, most people tend to neglect the roof of their houses.

However, it is extremely important to remember that the roof is probably the most important part of your house providing you with shelter and protection against the outer environment.

And it is the roof of the house that suffers the maximum effect of the environmental extremities such as severe rain, snow, winds, dust and debris, causing the roofing materials to experience more wear and tear than any other part of the house.

It is hence extremely important to get in touch with reliable roofing contractors who can efficiently provide you advice and assistance in taking good care of your house roof.

Roofing Contractors Can Teach You What You Need To Know

Advising with roofing contractors before you start your roofing task will give you an improved perceptive of roofing work in general.

It will also give you different and new concepts about how to access your own plan, and a practical calculation of the expenses you are about to take on.

Delray Beach roofing contractor has the ability it takes to explain the fundamentals of roofing certainly, so that you will be aware with all the ordinary roofing terms.

They will also have thorough lists of materials prices.

There is a wide range of roofing materials from which you can choose, and each one of them has both advantages and drawback.

Talking with roofing contractors will give you a good idea of which materials are most suitable for your climate and city ordinances.

Factors You Need to Consider While Hiring Roofing Contractors

Experience

The most important aspect that you need to consider is the amount of experience the roofing contractor you plan to hire has in the concerned field.

Reputation

You would find innumerable roofing contractors in the market.

Take the necessary time to choose the right one.

Ask your neighbors, relatives and friends if they have any first-hand experience with a contractor and check their online reviews to see if they are trustworthy.

Pricing

Make a list of reputed roofing contractors and take a cost estimate for each of them for the roofing services they would provide.

License

Before hiring a roofing contractor, it is extremely important to make sure that they are licensed and has the authority to work in the field.

Local Contractor

It can be extremely beneficial to choose local contractors for your roofing requirements.

This is because they have thorough knowledge about the local weather extremities and other conditions that can weaken or damage your house roofs.

Summary

There is absolutely no better choice for you and your home rather that roofing contractor company.

Roofing contractors offer a wide variety of packages and contracts. It is important to examine each of them and choose a package that is best suited to your budget and requirements.