Modern Trade Show Exhibition

6 Ways to Make Your Trade Show Memorable

When you choose to be a vendor at a trade show, there are many complexities that must be solved to attain higher results with audience engagement and promoting your message.

A show will typically have thousands of people attending and browsing different vendors looking at products, collecting marketing materials, trying demo’s and more.

Being able to maximise your exposure and overall return on investment is vital to making the entire process worthwhile.

This report will share with you 6 specific methods that will build brand identity and create an impact in the minds of attendees, so they remember your products, service or brand long after the show.

Try the following techniques as listed below as they are proven to work and do bring further results for your brand:

1. Have an Interactive Trade Show Presence

A person will remember your brand much better when you offer them interactive games or other forms of content.

Try providing something that gives your visitors a hands on experience to influences positive emotions and feelings.

You can offer such things as games which will stimulate your attendees while giving them a reason to stay at your booth and interact with your sales team.

Men Photographing Model at a Trade Show

2. Retractable Banners Bring Results

A trade show is a very busy place and being able to be noticed from a distance can be a challenge.

Retractable banners are great for catching a persons eye and can be utilised to be an excellent marketing tool.

You will want to use a professional graphic designer who will use bright and visually stimulating colours and designs while promoting your brand or main marketing message.

It is suggested you include your company name, website address, social media addresses and even a phone number.

3. Contests are Powerful

You can offer contests at your booth and make it part of your presentation.

Your visitors will be free to leave your booth after signing up for the contest, but what you can do is get them to include their name, email address, phone number, website addresses, social media addresses, business cards or other information.

In return you can use it to contact them later about your brand.

Another technique you can use is to have the winner of the contest announced on your organisations social media page, so visitors will check it frequently and be reminded of your brand and offerings.

4. Offer Demonstrations

Being able to include samples of your products or services is a great method to both educate and remind the attendees of what it is your offer exactly and their advantages.

You can encourage them by clearly presenting the direct benefits of your product or service, and even give them a sample or things like a discount or coupon.

Being able to provide your attendees a direct experience that shows how your product or service is superior and benefits their lives will make your trade show booth so much more memorable.

Female Presenter on a Trade Stand

5. Promotional Items

These are essential marketing vehicles that you absolutely must take advantage of.

Many trade show marketers will use this technique and having a unique method to deliver promotional items is essential.

There are so many promotional items that you can use that will bring your marketing message to your attendees long after the event.

You will want to provide your attendees with promotional items that include your brand.

You can choose from a variety of items including mobile phone chargers, phone covers, flash drives, coffee mugs, t-shirts, hats, stickers, the options are endless.

Be sure that your brand logo and marketing colours are used to reinforce your organisation long after the show.

Be creative and remember that other trade show booths will be doing the same thing so stand out.

6. Be Sure to Use Social Media

Before the show and during the event, you should be harnessing social media and actively posting on your website and social media accounts.

This can drive people to visit your booth as well as get them interested in visiting before the event even begins.

You can also get your visitors to use hash-tags in their posts about your booth and have them get involved with your brands social media.

A trade show is a powerful method to attract new customers, establish brand identity and generate more business and awareness of your brand.

Capitalise on the 6 methods above to make your trade show experience that much more memorable.

Having a powerful and attractive trade show display is essential and giving your visitors a reason to remember you long after the show will bring greater results.

Conclusions

Trade shows are a complex subject because the planning phase is arguably more important that the actual trade show itself.

If your company attends without a plan to maximise visitors to your exhibition and has no idea how to you are going to attract and retain attendees, then you are essentially wasting your time.

Most companies make the common mistake of booking the space, contacting their local exhibition stand contractors to have a booth designed and built and think the rest will take care of itself. Wrong!

Trade shows need careful planning on how you are going to make it work and how it will benefit your business.

So don’t make assumptions that people will attend and remember you.

Make your stand the best it can be, tell people about it well in advance and give them a reason to come and visit you.

Barcelona Square

6 Key Must Knows Before Moving to Spain

When thinking about moving to Spain for its beautiful beaches, relaxed atmosphere and friendly people, there are certain things that you will want to know before taking the plunge.

This article outlines 6 key criteria you’ll need to know immediately about moving to Spain before you make the relocation.

Following these suggestions can truly save you time, money, effort and stress when closely followed.

Sit back, relax and find out about this amazing country.

The Regional Climates of Spain

Spain is a fairly large country and the climate can vary depending on the locations that you’re visiting.

Down in the south, it is known for it’s incredibly hot temperatures while in the Northern regions, you can expect a more balanced climate with fairly mild winters and warm summer months.

However, move towards the more centrally located cities and the climate is known to express itself in extremes in heat and cold because of the proximity to the ocean.

For those that are interested in winter sports, there are some areas where you can ski that include regions around Madrid, the Pyrenees and the Sierra Nevada.

Living Expenses in Spain

As you may know, making the transition to Spain has many perks which includes a much lower cost of living.

Such things as buying property is easier than in the UK, but the real estate market tend to be more expensive in popular central cities and well known, established tourist areas.

If you live, eat, and breathe like a local, then it will not take you long to notice it is significantly less expensive than living in the UK or other northern European countries.

Utility expenses can be a little high because of bottled gas if needed.

But that is a small expense compared to other savings you’ll experience living in Spain.

Spanish Flamenco Dancer

Employment and Income Tips

Many people who’ve made the journey to Spain advise that finding employment or starting a business is best done before you plan on moving to the country.

Establish a financial plan on how you will maintain your expenses, because many will tell you how they have been caught out in the past by not having a plan in place.

It is best to move there with at least 6 months worth of cash in the bank to cover of living expenses.

EU citizens don’t need any work permits but you will need a Spanish social security number.

This can be arranged through your local Oficina de Seguridad Social.

If you plan on living on a pension, just be aware of the fluctuations in value with the British pound and Euro currency.

If there were to be economic woes back home, your pound may not go as far as you’d expect!

Know the Language

It is best advised to learn Spanish and to be proficient with both speaking, writing and reading it long before you relocate.

Plenty of British expats choose not to learn the language, but when it comes to finding employment, socialising, making friends and living, it will be much easier if you knew how to speak even a little Spanish to get by.

There are many different options that you can use before you make the move to Spain that can include audio learning systems, CD’s and DVD courses, books, classes and even hiring tutors.

Nowadays, there are lots of online language courses that are fairly inexpensive and can be followed at your leisure.

Take a look online at some of the best online language courses and you’re bound to find one that suits your needs.

Being able to communicate without knowing the local dialect can be done, but it limits your opportunities and abilities to better understand and interact with the people and culture.

The Importance of Gestures

When it comes to dealing with the Spanish administration, for certain things you would need a professional.

A gesture is a person who has experience with tasks and reliable contacts.

They charge low fees when hired but they will save you much time and frustrations you may have with Spanish administration.

The best way to find a gesture is to speak with the locals to find a reputable one who can help you.

Without a gesture, you can run into plenty of frustrations and hassles because of not having the knowledge or expertise with dealing with the bureaucracy of Spain.

Ask around for suitable gestures and people will help you find a reputable one to employ.

Healthcare Services

As a EU citizen you are entitled to use the Spanish national health services which provide citizens with free or very low cost health care.

If you are registered to work in Spain and you deposit National Insurance contributions, then you are eligible for state offered health services.

However if you are a visitor of Spain you will need to apply for an EHIC card which is free to British citizens.

Private health care may be covered for a period of time with health insurance coverage.

If you are retired, note that the NHS does not reimburse non-working British citizens under pensionable age in different European areas.

Be sure to have your health care needs taken care of before you move.

You may have to pay for private health care.

If you have a S1 then any changes won’t cause any issues until your current form becomes obsolete.

Container Ship En Route

Conclusions

Like most expats wanting to move overseas, it’s very east to get carried away with the romance of the idea without dealing with the practicalities.

So be sure to do your research before you decide to pack your bags and organise having a removals to Spain specialist ship your effects overseas, only to find the whole idea was a disaster waiting to happen.

Be sure to follow these six suggestions as outlined above to have a better experience in Spain with fewer hassles and greater comfort.

The first two years are always the hardest.

So even if you’ve gotten everything organised and are ready as you’ll ever be, be prepared for the inevitable culture shock.

With time and patience, you will settle in soon enough and start to love your new life overseas.

Beautiful Yacht Docked in Port

What is Seafarers Earnings Deduction?

For those residents of the United Kingdom who are employed as a seafarer on a ship, may be entitled to a very interesting tax legislation that makes them eligible for 100% tax exemption on foreign earnings.

Within this article, we aim to explain the intricacies of this tax deduction and how it applies to the UK and its citizens.

How does the tax exemption work?

After more than 15 years of legal arguing between trade unions and the HRMC, the final laws have been updated as of 2012.

Unfortunately, members of the armed forces are exempt from this earnings deduction. We will explain more below.

Yacht Crew on Deck
Yacht crew have long enjoyed tax relief under HMRC’s SED rules. Image: Blue Water Yachting

The first version of the tax exemption came into effect for plenty of reasons.

They were mainly designed to make it financially beneficial for UK employees in the competitive job market and pressure in the global labor markets.

Since professional yacht crew spend a majority of time outside of the UK, the highly competitive labour market and for defense needs of the UK, legislation was introduced to create the tax break specifically for those who work on ships outside of the UK in foreign waters.

Unfortunately, the rules and laws surrounding the Seafarers Earnings Deduction are hard to translate within the books of the HMRC.

However, it is possible to translate these rules and the main requirement is that you work on a ship.

You Must Work on a Ship

What a ship is according to the legislation has no description but what a ship is not is listed.

Oil and gas drilling rigs are an exception to this tax deduction as the following listed below are counted as not being included in the tax break:

  • Floating and fixed production platforms
  • mobile offshore drilling units
  • flotels.

Benefiting from the zero tax bill is great for all employees that meet the standards listed above for what does not constitute a ship.

Oil Rig at Sunset
Oil Rig at Sunset. Image credit: Pacific Standard

When it comes to how much time you can spend at home in the UK you are limited to no more than 183 days per tax year.

If you spend more then that amount of time you will go through what is known as a Failure which will alter your ability to take advantage of the Seafarers Earnings Deduction.

When it comes to travel days they are counted if you were in the UK at midnight of that particular day.

Another rule that must be fulfilled is that you must embark and disembark from foreign ports.

Entering a port or leaving a port from the UK is invalid.

Also, you have to spend a minimum of 365 consecutive days outside of the United Kingdom to qualify as a seafarer.

As mentioned earlier if you spend above 183 days in the UK or make any other mistakes you will be given a Failure which change your eligibility for receiving the tax deduction.

Take Advantage of this Massive Tax Break!

Many seafarers do not understand all the different elements of this tax law and either doesn’t take advantage of it or use it incorrectly.

Sometimes an individual that is employed as a seafarer will not declare all of their income.

When you do your tax return it is important that everything is declared.

You can declare all of your investments and have your taxes paid back to you except for rental income.

It makes a lot of sense to do your tax return properly as you are guaranteed to benefit under the special tax discount.

It is good to hang on to receipts including airline vouchers, ship discharge papers, hotel receipts, food receipts, and other paperwork to be reimbursed for your expenses.

Recently with the Open Exchange of Information, you should declare all of your offshore income and have it not be subject to taxes.

It is very important, to be honest as the government has ways of finding out tax fraud and it is not worth the risk or consequences.

After all, if you do not declare your income on your taxes there is not very much you can do with your money.

After the 18 years of battling between the HMRC and unions, the Seafarers earnings deduction is a great benefit that every UK resident who is employed as a Seafarer on a ship should take advantage of.

All it takes is a little organisation of your documentation and a discussion with a tax professional.

So when it comes to preparing your tax return, simply contact a specialist accountant who can offer solid yacht crew tax advice and they will tell you if you are eligible for this amazing 100% tax break!

If you work on an oil or gas drilling offshore rig you will not be able to use this specialized tax exemption.

Also those UK citizens who are employed by the military also are exempt from taking advantage of the Seafarers Earnings Deductions.

In the future these laws may change but for now these are the basic outlines and guidelines to tell if you qualify for this tax break.

External Sources

This article was created using reference material from the following websites: